Entrepreneurship

Make starting up a business less daunting
Understand the mechanisms involved in starting up a business
Learn about business strategy and management
Strengthen your business management skills

Entrepreneurship (E. Astien and J. Cruz)

Objectives

    - Make setting up a new business easier
- Understand the mechanisms involved in setting up a new business
- Learn about business strategy and management
- Strengthen your business management skills

Contents

    - Presentation of entrepreneurship (and testimonials if possible) 4h
- Serious game (8h): the marketing game
Follow a methodology to build a business model
Position a product on a market
Apply simple representation and analysis tools
Build a draft business model

Evaluation (2 ECTS)

Serious game simulation.

Duration

12h / group of 20 students in semester 9

Number of groups: 2 to 3