Humanities courses in S9

The^3rd year S9 humanities courses aim to :

- expose students to business issues

- complete their training in people and project management

- enable students to identify their skills and prepare them for future recruitment through the "Valuing your skills" exercise.

- sensitize students to the notion of ethics.

Some modules are offered à la carte, and students are required to choose one or more modules in order to complete 20 hours of training.
- Students who choose the "Corporate Strategy and Marketing" or "Strategic Management of CSR" modules do not need to choose any other module.
- Students who choose the "Entrepreneurship" module are required to choose two modules from the "Crisis Management", "Initiation to Negotiation" and "Management and Leadership through Sport" modules, or choose one from the "Management and Leadership through Sport" modules. Students who choose the "Entrepreneurship" module must choose two modules from the "Crisis Management", "Introduction to Negotiation" and "Management and Leadership through Sport" modules, or choose one of these modules and attend one of the lectures.
Finally, if you choose neither "Corporate Strategy and Marketing", "Strategic Management of CSR" nor "Entrepreneurship", you must take "Crisis Management", "Introduction to Negotiation" and "Management and Leadership through Sport", and attend two of the lectures.
Lectures are offered throughout the year, and take place on Thursdays at lunchtime.

The "Valuing skills" exercise is compulsory for all students.

Two other events, also compulsory, are offered in semester 9:

- the one-day Futuris'MAC exhibition, which enables students to refine their career plans and develop their network.

- a half-day devoted to ethics

Enhancing skills (B. Despagne, 2h)

Knowing how to present yourself while highlighting your knowledge, skills and experience during a mock interview is an essential skill in the career guidance and development process.
Highlighting your skills is a training exercise for a recruitment interview in front of a panel of recruiters who can take on the roles of HR, CEO or Manager. The presentation is not based on any support material. This compulsory exercise is not assessed.

Objective

Take a mock internship recruitment test and practice answering the 10 essential questions asked by 3 different types of recruiters. 

Contents

1) Discussion with the jury

Based on the internship advertisement chosen by the candidate, the jury will ask the usual interview questions
:
1. Tell me about yourself?
2. What do you know about our company?
3. What do you understand about the ad you're applying for, or how do you see the work you'll be asked to do?
4. Why do you think you're the best candidate for this vacancy?
5. What are your 2 strengths?
6. What are your 2 areas for improvement?
7. What can you tell us about the company where you did your last internship?
8. Do you have any questions for us?
9. Do you have any idea about your future career plans?
10. How do you feel after this exercise?

Length of exchange: 10 min

2) Debriefing (10 minutes per candidate)

The panel will give each student feedback on his or her skills, know-how and interpersonal skills, and give advice on how to be even better prepared for future recruitments.

Duration

2h / group of 6 students 

Number of groups: 24

Corporate strategy and marketing (J. Cruz, 8h)

This module, comprising 5 x 4-hour sessions, is taught in both semesters. 

It is not recommended for students enrolled in the MAPI specialization module (redundancy with the conserve project).

Objectives

   - Imagine and validate an innovative offering concept with the market.
- Build a global strategy (or business model) around this concept.
- Build a project plan from concept to commercial success.
- Study the economic and financial performance and ROI of such a project.
- Present and convince decision-makers and financial backers of the project.

Contents

Il s’agit d’imaginer un nouveau produit capable de répondre à un besoin peu couvert par le marché et qui pourrait être porté par une entreprise existante (réelle ou fictive), de réaliser des démarches permettant de valider la pertinence de ce concept, puis de transformer cette nouvelle offre en une stratégie (business model) et en un plan d’actions capable de lui faire atteindre le succès commercial et un positionnement de choix sur le marché. La priorité sera donnée à la construction d’une stratégie (cible, offre <> besoin, modèle de production, modèle de commercialisation, modèle économique…) et sa validation par le marché.

Evaluation

Case studies of corporate strategy and marketing plans applied to a chosen company will be carried out in groups.
Groups will produce a written dossier and present a strategic diagnosis and a marketing mix application on a product or service sold in connection with the chosen company.

Duration

8h / group in semester 9

Number of groups: 1 (21 students)

Strategic management of CSR (K. Geitzholz, 8h)

This module, comprising 5 x 4-hour sessions, is taught in both semesters.

Objectives

   - Understand the concept and challenges of CSR.
- Tools to support the implementation of a CSR strategy (regulatory and legislative framework, self-diagnosis).

Contents

   - Introduction to global developments.
- Founding concepts of CSR.
- Institutional benchmarks (sector study on the 17 SDGs, net zero commitments).
- Legislative benchmarks (SWOT on binding laws).
- Self-diagnosis.
- Involving suppliers in a responsible approach.
- Oral feedback and evaluation by all groups.

Evaluation

File and oral presentation will be carried out as a group.

Duration

8h / group in semester 9

Number of groups: 1 (20 students)

Entrepreneurship (E. Astien and J. Cruz, 12h)

Objectives

    - Make setting up a new business easier
- Understand the mechanisms involved in setting up a new business
- Learn about business strategy and management
- Strengthen your business management skills

Contents

    - Presentation of entrepreneurship (and testimonials if possible) 4h
- Serious game (8h): the marketing game
Follow a methodology to build a business model
Position a product on a market
Apply simple representation and analysis tools
Build a draft business model

Duration

12h / group of 20 students in semester 9

Number of groups: 2 to 3 

Crisis management (J.-P. Korczac, 4h)

Objectives

Raising awareness of crisis anticipation and preparedness, with the aim of being able to react quickly and effectively when faced with a crisis.

Contents

1) Basic elements

Key terms and concepts:
- Risks, crises, management: what are we talking about?
Different types of crisis

2) Upstream phases 

    - Identify risks, anticipate risks and their arrival
- Anticipate potential crises linked to the activity
- The notion of monitoring (single document) information,
- Awareness-raising, training, in-house training

3) Crisis management

Upstream, during and after the crisis (3 stages to prepare, live through and exploit)
- The management team: who does what, how, with what resources?
- REX in the aftermath of a crisis (pooling experience to improve the organization)

Conclusion: what's in it for me? 

Prerequisites

Knowledge of the single document and the CSE/ CHSCT would be a plus! 

Duration

4h / group of 25 students in semesters 9 or 10

Number of groups: 5 to 7 

Introduction to negotiation (K. Geitzholz, 4h)

Objectives

    - Raising awareness of negotiation techniques
- Improving the quality of exchanges in project mode

Contents

    - Negotiation principles
- Negotiation tactics
- Role-playing and role-playing exercises

Documents

    - Réussissez toutes vos négociations, Lionel Bellenger
- The art of negotiating with the Harvard method, Maurice A. Bercoff

Duration

4h / group of 25 students in semesters 9 or 10

Number of groups: 5 to 7 

Management and Leadership through Sport (Y. Bougouffa, 4h)

Objectives

Understand the techniques used in sport and apply them to business management.

Contents

    - Introduction
Vision statement: to see sport as a true school of leadership.

- Sports management & leadership
Comparative analysis of sports management and leadership, testing and discussing the different styles used by athletes to achieve excellence.

- Taking up a new position & sports mindset
Transposition of training routines to the managerial world: definition of SMART objectives, prioritization, time management.

- Team management & communication
Practical workshops inspired by team sports: structuring "match" meetings, feedback practices, conflict management and strengthening team cohesion.

- Summary & action plan
Conclusion of the session and discussion.

Duration

4h / group of 25 students in semesters 9 or 10

Number of groups: 5 to 7 

Futuris'MAC

This one-day exhibition, organized by the students, is offered during this semester. During this event, various companies present their activities to students. This enables students to refine their career plans, develop their network and, where appropriate, apply for internships. 

Conferences

A series of lectures and round-table discussions are also offered to raise students' awareness of scientific issues, ethics, sustainable development and social responsibility.
The titles and dates of these events are communicated to students as they are scheduled.

Company, Business and Culture