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Economic & business culture for engineers

  • School / Prep

    ENSEIRB-MATMECA

Internal code

EIN8-CING1

Description

  1. Basics of corporate finance
    2. Profitability analysis of a technical project
    3. Corporate strategy
    4. Marketing for non-marketeers
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Objectives

  • Read a balance sheet, estimate the economic viability of a technical project
    - Speak with general management, sales people, financiers
    - Defend technical projects with cost/benefit arguments
    - Anticipate economic developments affecting engineering
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Teaching hours

  • CMLectures16h

Assessment of knowledge

Initial assessment / Main session - Tests

Type of assessmentType of testDuration (in minutes)Number of testsTest coefficientEliminatory mark in the testRemarks
Integral Continuous ControlContinuous control