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School / Prep
ENSEIRB-MATMECA
Internal code
ETE8-CING1
Description
- Basics of corporate finance
2. Profitability analysis of a technical project
3. Corporate strategy
4. Marketing for non-marketeers
Objectives
- Read a balance sheet, estimate the economic viability of a technical project
- Speak with general management, sales people, financiers
- Defend technical projects with cost/benefit arguments
- Anticipate economic developments affecting engineering
Teaching hours
- CMLectures16h
Assessment of knowledge
Initial assessment / Main session - Tests
| Type of assessment | Type of test | Duration (in minutes) | Number of tests | Test coefficient | Eliminatory mark in the test | Remarks |
|---|---|---|---|---|---|---|
| Integral Continuous Control | Continuous control | 1 |