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Corporate performance

  • School / Prep

    ENSEIRB-MATMECA

Internal code

EA7CE264

Description

This module consists of two complementary parts:
- Financial management
- Industrial and intellectual property.

Part 1: FINANCIAL MANAGEMENT (20 hours)
Objectives:

Understand the financial mechanisms of a company.
Understand and apply the steps involved in a financial analysis (stages, calculations and execution).
Analyze the company's main financial and operating ratios.

Outline of Part 1:

Financial diagnosis and financial analysis: principles, steps, calculations
Financing a company
Analyzing results using intermediate management balances
Analyzing a company's financial equilibrium
Financial analysis using ratios
Corporate strategy through financial management


Part 2: INDUSTRIAL AND INTELLECTUAL PROPERTY (8 hours)
Objectives:
The aim of this law course is to acquire the principles governing two essential areas of intellectual property and, more specifically, industrial property: patent law and trademark law. The conditions for obtaining each of these rights and the prerogatives of their holders are specifically covered.
Outline of Part 2:

Patent law

Introduction
Protected inventions
Registration
Scope of exploitation
Exploitation contracts




Trademark law

Introduction
Protected trademarks
Registration
Exploitation of trademark rights
Loss of trademark rights


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Teaching hours

  • CMLectures28h

Further information

1. managerial culture - business - project management
2. Corporate culture - patents - protection

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Bibliography

financial analysis glossary, summary ratios, articles on corporate financial analysis

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Assessment of knowledge

Initial assessment / Main session - Tests

Type of assessmentType of testDuration (in minutes)Number of testsTest coefficientEliminatory mark in the testRemarks
Continuous controlContinuous control2
Final inspectionWritten601without document

Second chance / Catch-up session - Tests

Type of assessmentType of testDuration (in minutes)Number of testsTest coefficientEliminatory mark in the testRemarks
Final testWritten601without document