School / Prep
ENSMAC
Internal code
PMU0-SCHUM
Description
The 3rd year S10 human sciences courses are designed to:
- expose students to business issues
- complement their training in people and project management
- enable students to optimize their employability tools to better prepare for the post-graduation job market by: - developing their skills in the field of human resources management. enable students to optimize their employability tools in order to better prepare for their entry into the post-graduation job market through :
- building their professional project
- identifying their skills and updating their skills portfolio
- mastering techniques for writing CVs and cover letters
- using professional social networks (profiles relevant to the desired sectors of activity)
- putting into practice presentation and communication techniques during recruitment exercises
- putting into practice the knowledge and skills acquired during the careers forum.
The "à la carte" modules offered in S9 also take place during S10.
Conferences are open to all students, provided they are not taking other courses at the same time.
The other modules are compulsory.
Teaching hours
- CMLectures20h
Syllabus
Compulsory humanities modules (B. Despagne, 12h)
The themes developed during these modules are defined in S9, in consultation with the students. Some themes, developed in previous years ("Knowing how to perform orally", "Psychosocial risks", "Stress management and emotional impact", "Conflict management through active listening", "Agile management", "Team management", "Project management in business", "Management through sport", "Boosting your profile on Linked In") and could be renewed.
At the same time, students who wish to do so can contact B. Despagne for personalized coaching or assistance (building CVs and cover letters, project management). Despagne for personalized coaching or assistance (CV and cover letter preparation, project management).
Skills acquired during training at the school can be put to good use at the careers forum.
Duration
12h
Number of groups: 5 (25 students)
Corporate strategy and marketing (J. Cruz, 12h)
This module began in semester 9 and continues in semester 10.
Objectives
- Imagine and validate an innovative offering concept with the market.
- Build a global strategy (or business model) around this concept.
- Build a project plan from concept to commercial success.
- Study the economic and financial performance and ROI of such a project.
- Present and convince decision-makers and financial backers of the project.
Contents
Il s’agit d’imaginer un nouveau produit capable de répondre à un besoin peu couvert par le marché et qui pourrait être porté par une entreprise existante (réelle ou fictive), de réaliser des démarches permettant de valider la pertinence de ce concept, puis de transformer cette nouvelle offre en une stratégie (business model) et en un plan d’actions capable de lui faire atteindre le succès commercial et un positionnement de choix sur le marché. La priorité sera donnée à la construction d’une stratégie (cible, offre <> besoin, modèle de production, modèle de commercialisation, modèle économique…) et sa validation par le marché.
Evaluation
Case studies of corporate strategy and marketing plans applied to a chosen company will be carried out in groups.
Groups will produce a written dossier and present a strategic diagnosis and a marketing mix application on a product or service sold in connection with the chosen company.
Duration
12h / group in semester 10
Number of groups: 1 (21 students)
Strategic management of CSR (K. Geitzholz, 12h)
This module began in semester 9 and continues in semester 10.
Objectives
- Understand the concept and challenges of CSR.
- Tools to support the implementation of a CSR strategy (regulatory and legislative framework, self-diagnosis).
Contents
- Introduction to global developments.
- Founding concepts of CSR.
- Institutional benchmarks (sector study on the 17 SDGs, net zero commitments).
- Legislative benchmarks (SWOT on binding laws).
- Self-diagnosis.
- Involving suppliers in a responsible approach.
- Oral feedback and evaluation by all groups.
Evaluation
File and oral presentation will be carried out as a group.
Duration
12h / group in semester 10
Number of groups: 1 (20 students)
Crisis management (J.-P. Korczac, 4h)
Objectives
Raising awareness of crisis anticipation and preparedness, with the aim of being able to react quickly and effectively when faced with a crisis.
Contents
1) Basic elements
Key terms and concepts:
- Risks, crises, management: what are we talking about?
Different types of crisis
2) Upstream phases
- Identify risks, anticipate risks and their arrival
- Anticipate potential crises linked to the activity
- The notion of monitoring (single document) information,
- Awareness-raising, training, in-house training
3) Crisis management
Upstream, during and after the crisis (3 stages to prepare, live through and exploit)
- The management team: who does what, how, with what resources?
- REX in the aftermath of a crisis (pooling experience to improve the organization)
Conclusion: what's in it for me?
Prerequisites
Knowledge of the single document and the CSE/ CHSCT would be a plus!
Duration
4h / group in semesters 9 and 10
Number of groups: 5 to 7 (25 students)
Introduction to negotiation (K. Geitzholz, 4h)
Objectives
- Raising awareness of negotiation techniques
- Improving the quality of exchanges in project mode
Contents
- Negotiation principles
- Negotiation tactics
- Role-playing and role-playing exercises
Documents
- Réussissez toutes vos négociations, Lionel Bellenger
- The art of negotiating with the Harvard method, Maurice A. Bercoff
Duration
4h / group in semesters 9 and 10
Number of groups: 5 to 7 (25 students)
Management and Leadership through Sport (Y. Bougouffa, 4h)
Objectives
Understand the techniques used in sport and apply them to business management.
Contents
- Introduction
Vision statement: to see sport as a true school of leadership.
- Sports management & leadership
Comparative analysis of sports management and leadership, testing and discussing the different styles used by athletes to achieve excellence.
- Taking up a new position & sports mindset
Transposition of training routines to the managerial world: definition of SMART objectives, prioritization, time management.
- Team management & communication
Practical workshops inspired by team sports: structuring "match" meetings, feedback practices, conflict management and strengthening team cohesion.
- Summary & action plan
Conclusion of the session and discussion.
Duration
4h / group of 25 students in semesters 9 or 10
Number of groups: 5 to 7
Careers Forum
This event, organized by B. Despagne and a number of students, is scheduled for this semester. During the forum, professionals meet students to talk about their professions and career paths.
Conferences
The aim of these lecture/round-table cycles is to raise students' awareness of scientific issues, ethics, sustainable development and social responsibility.
The titles and dates of these events will be communicated to students as they are scheduled.