Humanities

The 3rd year S10 human sciences courses are designed to:
- expose students to business issues
- complement their training in people and project management
- enable students to optimize their employability tools to better prepare for the post-graduation job market by: - developing their skills in the field of human resources management. enable students to optimize their employability tools in order to better prepare for their entry into the post-graduation job market through :
- building their professional project
- identifying their skills and updating their skills portfolio
- mastering techniques for writing CVs and cover letters
- using professional social networks (profiles relevant to the desired sectors of activity)
- putting into practice presentation and communication techniques during recruitment exercises
- putting into practice the knowledge and skills acquired during the careers forum.

The "à la carte" modules offered in S9 also take place during S10.

Conferences are open to all students, provided they are not taking other courses at the same time.

The other modules are compulsory.

Compulsory humanities modules (B. Despagne)

The themes developed during these modules are defined in S9, in consultation with the students. Some of the themes developed in previous years ("Knowing how to perform orally", "Psychosocial risks", "Stress management and emotional impact", "Agile management", "Team management", "Project management", "Boosting your profile on Linked In") may be repeated.

At the same time, students who wish to do so can contact B. Despagne for personalized coaching or assistance (building CVs and cover letters, project management). Despagne for personalized coaching or assistance (CV and cover letter preparation, project management).

Skills acquired during training at the school can be put to good use at the careers forum.

Corporate strategy and marketing (J.-P. Guichané, J. Cruz)

The "Business Strategy and Marketing" à la carte modules are continued in this semester

Assessment is the same for both modules.

Module 1

Objectives

    - Understand the company's strategic choices through management choices.
- Understand the tools used to make strategic decisions.
- Identify the fundamental pillars of corporate strategic analysis
- Link corporate strategy to financial analysis
- Understand basic marketing concepts.
- Appreciate the use and usefulness of marketing research
- Link product sales management to technical management.
- Understand the development of the marketing mix.
- Understand the integration of a marketing approach applied to a product or service sold.

Contents

1) The company's strategic choices

    - Essential terms and concepts: competition and competitive analysis, competitive advantage and positioning... macro-environment analysis
- The pillars of corporate strategy: management and its choices, history and culture, products, customers, competitors, influencers, technology, human resources, financial analysis, management and organization
- Tools: BCG matrix, DAS, external and internal diagnostics, SWOT, strategic commitment plan...
- Notions of diversification, expansion, specialization, globalization...
- Acquisition strategies, strategic alliances and relational strategies. Alternative strategies.

2) Marketing: approaches and applications

    - Concepts: fundamentals, the notion of product and/or service, the market and customer behavior, the business environment.
- Sales research: notions of market research, qualitative and quantitative research, brand awareness and image.
- Product management: ranges, brands, product lines, life cycle... .
- The marketing mix: rationale and components (product, price, communications, advertising, distribution, non-media and media communications)
- Strategic marketing and its specific features in industry and services.

Module 2

Objectives

   - Imagine and validate an innovative offering concept with the market.
- Build a global strategy (or business model) around this concept.
- Build a project plan from concept to commercial success.
- Study the economic and financial performance and ROI of such a project.
- Present and convince decision-makers and financial backers of the project.

Contents

Il s’agit d’imaginer un nouveau produit capable de répondre à un besoin peu couvert par le marché et qui pourrait être porté par une entreprise existante (réelle ou fictive), de réaliser des démarches permettant de valider la pertinence de ce concept, puis de transformer cette nouvelle offre en une stratégie (business model) et en un plan d’actions capable de lui faire atteindre le succès commercial et un positionnement de choix sur le marché. La priorité sera donnée à la construction d’une stratégie (cible, offre <> besoin, modèle de production, modèle de commercialisation, modèle économique…) et sa validation par le marché.

Evaluation

Case studies of corporate strategy and marketing plans applied to a chosen company will be carried out in groups.
Groups will produce a written dossier and present a strategic diagnosis and a marketing mix application on a product or service sold in connection with the chosen company.

Entrepreneurship (E. Astien and J. Cruz)

Objectives

    - Make setting up a new business easier
- Understand the mechanisms involved in setting up a new business
- Learn about business strategy and management
- Strengthen your business management skills

Contents

    - Presentation of entrepreneurship (and testimonials if possible) 4h
- Serious game (8h): the marketing game
Follow a methodology to build a business model
Position a product on a market
Apply simple representation and analysis tools
Build a draft business model

Crisis management (J.-P. Korczac)

Objectives

Raising awareness of crisis anticipation and preparedness, with the aim of being able to react quickly and effectively when faced with a crisis.

Contents

1) Basic elements

Key terms and concepts:
- Risks, crises, management: what are we talking about?
Different types of crisis

2) Upstream phases 

    - Identify risks, anticipate risks and their arrival
- Anticipate potential crises linked to the activity
- The notion of monitoring (single document) information,
- Awareness-raising, training, in-house training

3) Crisis management

Upstream, during and after the crisis (3 stages to prepare, live through and exploit)
- The management team: who does what, how, with what resources?
- REX in the aftermath of a crisis (pooling experience to improve the organization)

Conclusion: what's in it for me? 

Prerequisites

Knowledge of the single document and the CSE/ CHSCT would be a plus! 

Introduction to negotiation (K. Geitzholz)

Objectives

    - Raising awareness of negotiation techniques
- Improving the quality of exchanges in project mode

Contents

    - Negotiation principles
- Negotiation tactics
- Role-playing and role-playing exercises

Documents

    - Réussissez toutes vos négociations, Lionel Bellenger
- The art of negotiating with the Harvard method, Maurice A. Bercoff

Conferences

The aim of these lecture/round-table cycles is to raise students' awareness of scientific issues, ethics, sustainable development and social responsibility.
The titles and dates of these events will be communicated to students as and when they are scheduled.
a date of these events will be communicated to students as and when they are scheduled.