Humanities

The aim of the^3rd year S9 humanities courses is:
- to confront students with the issues facing companies
- to complete their training in people and project management
- to enable students to identify their skills and prepare them for future recruitment through the "Valuing your skills" exercise.
Some modules are offered "à la carte", and students must choose one or more of them in order to take at least 16 hours of training.
Students who choose the "Corporate strategy and marketing" module (20h) do not need to choose another module.
If you choose to take the "Entrepreneurship" module (12h), you must choose a 4-hour module from the "Crisis management", "Introduction to negotiation" or "Conferences" modules.
Students who do not wish to take either the "Corporate Strategy" or "Entrepreneurship" modules must take the "Crisis Management", "Initiation to Negotiation" and "Conferences" modules.
Students who wish to attend one or more conferences may do so, if they have no parallel courses.
The "Valuing Skills" exercise is compulsory.

Making the most of your skills (B. Despagne)

Knowing how to present yourself while highlighting your knowledge, skills and experience during a mock interview is an essential skill in the career guidance and development process.
Highlighting your skills is a training exercise for a recruitment interview in front of a panel of recruiters who can take on the roles of HR, CEO or Manager. The presentation is not based on any support material. This compulsory exercise is not assessed.

Objective

Take a mock internship recruitment test and practice answering the 10 essential questions asked by 3 different types of recruiters. 

Contents

1) Discussion with the jury

Based on the internship advertisement chosen by the candidate, the jury will ask the usual interview questions
:
1. Tell me about yourself?
2. What do you know about our company?
3. What do you understand about the ad you're applying for, or how do you see the work you'll be asked to do?
4. Why do you think you're the best candidate for this vacancy?
5. What are your 2 strengths?
6. What are your 2 areas for improvement?
7. What can you tell us about the company where you did your last internship?
8. Do you have any questions for us?
9. Do you have any idea about your future career plans?
10. How do you feel after this exercise?

Length of exchange: 10 min

2) Debriefing (10 minutes per candidate)

The panel will give each student feedback on his or her skills, know-how and interpersonal skills, and give advice on how to be even better prepared for future recruitments.

Corporate strategy and marketing (J.-P. Guichané, J. Cruz)

Two "Business strategy and marketing" modules, corresponding to 5 x 4-hour sessions, are offered. The second module focuses more on innovation, to avoid similarities with certain specialization courses. Students will be assigned to modules 1 or 2 depending on their specialization.

Assessment is the same for both modules.

Module 1

Objectives

    - Understand the company's strategic choices through management choices.
- Understand the tools used to make strategic decisions.
- Identify the fundamental pillars of corporate strategic analysis
- Link corporate strategy to financial analysis
- Understand basic marketing concepts.
- Appreciate the use and usefulness of marketing research
- Link product sales management to technical management.
- Understand the development of the marketing mix.
- Understand the integration of a marketing approach applied to a product or service sold.

Contents

1) The company's strategic choices

    - Essential terms and concepts: competition and competitive analysis, competitive advantage and positioning... macro-environment analysis
- The pillars of corporate strategy: management and its choices, history and culture, products, customers, competitors, influencers, technology, human resources, financial analysis, management and organization
- Tools: BCG matrix, DAS, external and internal diagnostics, SWOT, strategic commitment plan...
- Notions of diversification, expansion, specialization, globalization...
- Acquisition strategies, strategic alliances and relational strategies. Alternative strategies.

2) Marketing: approaches and applications

    - Concepts: fundamentals, the notion of product and/or service, the market and customer behavior, the business environment.
- Sales research: notions of market research, qualitative and quantitative research, brand awareness and image.
- Product management: ranges, brands, product lines, life cycle... .
- The marketing mix: rationale and components (product, price, communications, advertising, distribution, non-media and media communications)
- Strategic marketing and its specific features in industry and services.

Module 2

Objectives

   - Imagine and validate an innovative offering concept with the market.
- Build a global strategy (or business model) around this concept.
- Build a project plan from concept to commercial success.
- Study the economic and financial performance and ROI of such a project.
- Present and convince decision-makers and financial backers of the project.

Contents

Il s’agit d’imaginer un nouveau produit capable de répondre à un besoin peu couvert par le marché et qui pourrait être porté par une entreprise existante (réelle ou fictive), de réaliser des démarches permettant de valider la pertinence de ce concept, puis de transformer cette nouvelle offre en une stratégie (business model) et en un plan d’actions capable de lui faire atteindre le succès commercial et un positionnement de choix sur le marché. La priorité sera donnée à la construction d’une stratégie (cible, offre <> besoin, modèle de production, modèle de commercialisation, modèle économique…) et sa validation par le marché.

Evaluation

Case studies of corporate strategy and marketing plans applied to a chosen company will be carried out in groups.
Groups will produce a written dossier and present a strategic diagnosis and a marketing mix application on a product or service sold in connection with the chosen company.

Entrepreneurship (E. Astien and J. Cruz)

Objectives

    - Make setting up a new business easier
- Understand the mechanisms involved in setting up a new business
- Learn about business strategy and management
- Strengthen your business management skills

Contents

    - Presentation of entrepreneurship (and testimonials if possible) 4h
- Serious game (8h): the marketing game
Follow a methodology to build a business model
Position a product on a market
Apply simple representation and analysis tools
Build a draft business model

Crisis management (J.-P. Korczac)

Objectives

Raising awareness of crisis anticipation and preparedness, with the aim of being able to react quickly and effectively when faced with a crisis.

Contents

1) Basic elements

Key terms and concepts:
- Risks, crises, management: what are we talking about?
Different types of crisis

2) Upstream phases 

    - Identify risks, anticipate risks and their arrival
- Anticipate potential crises linked to the activity
- The notion of monitoring (single document) information,
- Awareness-raising, training, in-house training

3) Crisis management

Upstream, during and after the crisis (3 stages to prepare, live through and exploit)
- The management team: who does what, how, with what resources?
- REX in the aftermath of a crisis (pooling experience to improve the organization)

Conclusion: what's in it for me? 

Prerequisites

Knowledge of the single document and the CSE/ CHSCT would be a plus! 

Introduction to negotiation (K. Geitzholz)

Objectives

    - Raising awareness of negotiation techniques
- Improving the quality of exchanges in project mode

Contents

    - Negotiation principles
- Negotiation tactics
- Role-playing and role-playing exercises

Documents

    - Réussissez toutes vos négociations, Lionel Bellenger
- The art of negotiating with the Harvard method, Maurice A. Bercoff

Conferences

The aim of these lecture/round-table cycles is to raise students' awareness of scientific issues, ethics, sustainable development and social responsibility.
The titles and dates of these events will be communicated to students as and when they are scheduled.
a date of these events will be communicated to students as and when they are scheduled.

Company, Business and Culture