Crisis management 2

Course outline:
1. The notion of crisis
1.1. Definition
1.2. The company's position
1.3. Types of crisis
1.4. The consequences of crises
2. Crisis management
2.1. The method: crisis management plan
2.2. Crisis management flow chart
2.3. Focus on the crisis unit
2.4. Simulation exercises
2.5. State and local crisis management systems
3. Crisis management
4. Crisis communication
4.1. Definition
4.2. Guidelines for crisis communication
4.3. Times of crisis management
4.4. Sensitive communication and anticipation
5. Crisis communication strategy
5.1. How and when to establish a crisis communication strategy
5.2. Focus on the key stages of sensitive and crisis communication
6. Crisis communication tools
6.1. Internal communication before, during and after the crisis
6.2. Public relations
6.3. Press relations
6.4. Social networks
6.5. Preventive communication in a crisis environment: user groups
6.6. Other tools and media
7. Evaluating and adapting the crisis management plan and crisis communication strategy
7.1. Monitoring
7.2. Evaluation through research (surveys, polls - quantitative, qualitative)
7.3. Corrective action
7.4. Impact on communication strategy 

Evaluation - Group case study
Instructions for the work to be carried out:
1- Situation analysis: study of the context, the type of crisis, the parties involved, the possible consequences The aim is to analyze the actual situation.
2- Crisis communication strategy and crisis operational plan: identify the communication challenge and the objectives/targets/means to be deployed
→ Before embarking on the design of the strategy, it will be necessary to choose the posture of the establishment concerned (see course: silence/counter-attack or circumvention/acknowledgement of the facts). The aim is to project how you would have handled the crisis, not to present what was actually put in place.
3- Production of several actions and media, depending on the situation and the strategy defined:
* press release (with layout)
* press conference schedule (with preparation for speaking as well as journalists' questions/attacks and responses)
* video interview (editing)
* social network posts (with and/or without video)
* internal information
* ...
4- Assessment and follow-up : analysis of the impact of the communication actions carried out and the evolution of the situation; projection of the follow-up to be given in the aftermath of the crisis
5- 10-minute oral presentation by each group.

Business, Trade and Culture