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School / Prep
ENSMAC
Internal code
PS6MARKT
Description
Learning the basics of marketing
Application to professional project
Presentation of final study
Teaching hours
- CIIntegrated courses16h
Syllabus
Marketing basics
Definitions
Presentation of marketing strategies
Presentation of the marketing plan
The market
Segmentation and targets
Positioning
Marketing mix
SWOT
PESTEL
PORTER
Strategic and operational choices
Feedbacks and performance indicators
Case studies: application to professional project
Presentation of one's study project according to the marketing vision
Further information
Companies, Trades and Cultures
Assessment of knowledge
Initial assessment / Main session - Tests
| Type of assessment | Type of test | Duration (in minutes) | Number of tests | Test coefficient | Eliminatory mark in the test | Remarks |
|---|---|---|---|---|---|---|
| Project | Report | 0.5 | ||||
| Project | Defense | 0.5 |