Corporate game

Thanks to Cesim SimFirm, participants improve their understanding of how a company operates and how it develops internationally. Simulation enables them to acquire a global vision of management, analyze market trends and make strategic decisions. The aim is to develop the following skills: anticipating market trends, interpreting operational and financial results. Finally, the fundamental objective of SimFirm is to help participants understand the interactions between the different departments of a company and the impact of the external environment on its performance.

In this simulation ("CESIM FIRM"), participants learn the main principles of management by piloting a company specialized in the pharmaceutical industry. Each team develops and executes its strategy in different markets, each with its own specific features. With a particular focus on production, managers must implement a sales strategy while keeping their company's finances in order. Key success factors include controlling production costs and product quality, sales development and sound budget management.