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Marketing-Sales

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  • School / Prep

    ENSTBB

Internal code

BT7MARKT

Description

Master the main marketing tools used by engineers

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Teaching hours

  • CMLectures12h

Further information

Marketing approach: segmentation, marketing positioning, bidding, control.

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Assessment of knowledge

Initial assessment / Main session - Tests

Type of assessmentType of testDuration (in minutes)Number of testsTest coefficientEliminatory mark in the testRemarks
Final inspectionWritten601without document calculator allowed