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Corporate strategy

  • School / Prep

    ENSTBB

Internal code

BT9BT9SE

Description

Corporate strategy awareness

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Teaching hours

  • CMLectures26h

Further information

Research commercialization and transfer-Why and how to commercialize research results? Two different modes of valorization, co-development - start-up creation-Maturation project: From discovery to patent-Valorization pathway (NDA, MTA, co-development...).-Business model and choice of economic model.Basic concepts of change management -The need to change-Accompanying change: from manager to leader -Change in a holistic corporate approachOperational aspects of start-up creation in biotech Life science strategy: From development to commercialization-What is Strategy? Why it is critical for start-ups, biotech and pharma companies? -Strategy along the life cycle product-Building of a product strategy?Introduction to intellectual and industrial property -Introduction to IP titles, patents: strategies for managing and filing patents-Patent engineers in companies (main missions, becoming a patent engineer - training, salaries, finding an internship/job) ,-IP in the academic sector (Inserm Transfert), the career of an academic patent engineer, helping researchers to protect their inventions, case study.

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Assessment of knowledge

Initial assessment / Main session - Tests

Type of assessmentType of testDuration (in minutes)Number of testsTest coefficientEliminatory mark in the testRemarks
Integral Continuous ControlActive Participation1

Second chance / Catch-up session - Tests

Type of assessmentType of testDuration (in minutes)Number of testsTest coefficientEliminatory mark in the testRemarks
ProjectReport1